I designed a limited edition alternative movie poster for Lakeshore Records to promote their soundtrack release of the Sundance nominated film LUV, starring Common.
The poster taps into crab imagery from the film: how a child is taught to tear them apart to eat (the same child witnessing and learning about violence from his uncle) and the crab mentality metaphor and how it relates to gangs in the film. The arrangement of the back of the child's head on the crab back appears like an eye, watching and learning about violence, similar to how the crab is amassing bullet shell casings.
CLIENT: LAKESHORE RECORDS. ROLE: CREATIVE DIRECTOR, DESIGNER.