After the rebrand of the national partnership, Mentor New York wanted to follow suit with new imagery that encapsulated the mentoring experience while keeping colours and aesthetics in solidarity with the national brand. I developed a logo that used the "M" of mentor to create a staircase, with a young mentee reaching for their goals with the help of their mentor behind them offering support. The new logo is being used on everything from print materials that I created, to the website, and events hosted by the organization.
CLIENT: MENTOR NEW YORK. ROLE: CREATIVE DIRECTOR, DESIGNER.