street art meets artisinal brews

2Kids Brewing Co.

2Kids Brewing Co. is a graffiti-themed nanobrewery in San Diego, serving extremely small batch tasty and unusual ales. Looking to do small runs of cans, the brewery needed a series of labels that could be written on, displaying the beer name and alcohol content. As the brewery has a street art theme, I tapped into that to develop a system of stickers that are based on "slaps", aka sticker street art. Slaps allow artists to pre-make stickers and slap them around the city quickly. While a variety of stickers are used by artists to do this, some of the most popular are freely available, such as the United States Postal Service's label 228 or name tags. 4 coloured labels were created in the vein of the 228 label, implementing natural areas to scrawl beer names and alcohol content, along with a hop/spray paint can indicia to replace USPS' international express priority graphic.

CLIENT: 2KIDS BREWING CO. ROLE: CREATIVE DIRECTOR, DESIGNER.
BRANDING, PACKAGING

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